Annual Report Designed by Lexie Huys.

HelloFresh Annual Report cover with bold text on vibrant lime green background with scattered dark green dots.
Branding system research slide showing color palette, imagery, and tone for HeltaFresh Group food supply company.
HelloFresh annual report showing customer growth bar chart and a woman unpacking a HelloFresh meal kit delivery box.
A style guide showing typography hierarchy, a green and white grid layout, and a color palette with black, green, and white swatches.
HelloFresh 2023 Annual Report cover featuring vibrant green speckled dot pattern design on bright lime background.
Green and white company brochure layout featuring Contents page and About The Company section with bold typography.
Annual report spread showing shareholder letter and list of directors with circular headshots on green and white layout.
A corporate brochure spread featuring an About Us page with a lime graphic and a Our Brands page showcasing colorful product logos.
HelloFresh meal kit box with fresh vegetables beside a presentation slide showing company development timeline with country flags.
Infographic showing 1 billion meals delivered, 13000 database meals, 20000 employees, and 8.24 billion net revenue in 2023.