Project Brief:

SENIOR DESIGN CAMPAIGN OVERVIEW

The Senior Design Campaign is the final studio experience in the Graphic Design program. This is not a portfolio filler or a passion project without discipline. It is a research-driven design investigation that asks you to define a problem, explore it deeply, and respond with a thoughtful, cohesive design system.


This project prioritizes process over polish. Your final work matters, but how you arrive there matters more. You will be evaluated on your ability to research, frame a problem, generate ideas, respond to critique, and refine decisions over time. This project is not about doing more. It’s about doing the right things well. Your strongest asset as a designer is not software skill but how you think, decide, and communicate.

Call Collective brand identity mockup displaying purple and green logo on stationery, business cards, mug, phone, and tablet.
Handpainted blue wooden boxes displaying Call Collective phone number 574-358-1067, Peanuts characters, and mystery grab bags sign.
Two stacked Call Collective board game boxes displayed on a white shelf between two white speakers.
Painted wooden boxes advertising Call Collective LLC with phone number 574-358-1067, mystery grab bags, and Snoopy character stickers.
A desk with two white lamps flanking a blue arched sign reading Gallery Collective, with stickers on the wall behind.
Dark blue wooden sign display for Call Collective showing sticker and enamel pin prices in yellow handwritten text.
Multiple business cards for Call Collective featuring purple logo and green stars, displaying founder Lexie Huys contact details.
Isometric view of a white letterhead design for Balle Collective with purple branding on a gradient purple background.
Style guide for Call Collective senior design campaign featuring typography, iconography, and a vibrant color palette.
Call Collective senior design campaign logo by Lexie Huys, 2026, featuring bold purple typography on white background.
3D mockup of a senior design brand campaign featuring purple logo stationery, cards, and digital screens on white background.
Senior design campaign mockups by Lexie Huys featuring branded stationery and business cards with purple gradient design.
Student senior design campaign sketches and wireframes spread across a table, showcasing the trust the process design workflow.
Slide showing mission statement and Gen Z millennial artist target audience for a senior design campaign on mental health resources.
White slide discussing artist mental health and work-life balance with bold questions in orange and pink text by Lexie Huys.